KT&G Sangsangmadang Hongdae (KT&G 상상마당 홍대)


65, Eoulmadang-ro, Mapo-gu, Seoul
서울특별시 마포구 어울마당로 65 (서교동)


• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese)
• For more info +82-2-330-6200 (Korean only)

Operating Hours

Art Market, Gallery – 13:00 - 22:00

Art square – 12:00 - 23:00


Every first monday of the month


The Sangsangmadang is located right in the middle of the Hongik University district, better known as the Hongdae area. This is the city’s main student area and it’s a cauldron of vibrant energy and creativity. The eleven-story Sangsangmadang building houses a cinema, live performance hall, art gallery, and studio.

On the first floor there is an art square, which displays and sells crafts and accessories handmade by designers. On the second floor is an art gallery displaying artwork by Korea’s contemporary artists, and work by Korea’s young artists is available for sale on the third floor, offering a glimpse into today’s young society in Korea. In the basement cinema, independent films from Korea and abroad are shown, and the underground live performance hall features various performances such as music, dance and theater.


Founding Organization


Structure Size


Main Facilities

6F - Cafe 10:00 - 22:00

5F - Studio / CineLab 10:00 - 22:00

4F - Academy 13:00 - 22:00

3F - Art Market 13:00 - 22:00

2F - Gallery 13:00 - 22:00

1F - Art Square 12:00 - 23:00

B1~2 - Live Hall

B3~4 - Cinema

Parking Facilities

300 won for each 5 minutes


1) Online reservation system:

Cinema www.sangsangmadang.com/cinema(Korean)

Concert www.sangsangmadang.com/concert(Korean)

2) Box office: +82-2-330-6262~3

3) Guided tours of the art center available (Korean) – Weekends at 5pm.

Groups of over 20 people can arrange tours by reserving 2 days in advance (+82-2-330-6206)

English, Japanese, Chinese)